About the Project: “Improving Sales of Prefabricated Houses with the Help of Digital Channels”
The company sold most of their houses offline. It was using digital channels for initial approaches and in order to stay present in customers’ minds in long decision phases. Both quality and quantity of the leads (customer inquiries) differed quite extensively, depending on channel and process. The incoming leads were not optimally steered, prioritized or used in a way that would have added value to the company.
To make use of the identified potentials, wdp together with the customer initially built a fundamental universal digital lead controlling and changed the technical infrastructure. This process caused little expenditures in the IT department. Further, it enabled a systematic measurement of the efficiency of all marketing activities. Based on this, first steps for optimizing the marketing were taken, among others the optimization of landing pages with regard to search engine marketing, and the introduction of lead management.
The producer of prefabricated houses is now even better prepared for digital marketing and sales. More data and performance indicators are now available and utilizable. A quick overview over current performances of the website and the campaigns is possible. Both the quality of the inquiries and the conversions (from prospect to concrete buying interest) were sustainably improved and permanently steered.