The customer – a manufacturer of building materials – was selling its products exclusively b2b, and used traditional sales chains as well as wholesalers for their b2c business. Some of the distribution partnters were already earning millions with our customer’s products on digital platforms. This potential, our customer wanted to lift himself. Together with wdp, our customer established digital direct sales via their own webshop as well as several market places.
Already during the first three months, both the webshop and the amazon marketplace that were established by wdp achieved a six-figure turnover – corresponding to 40% of the planned annual turnover. Besides the digital direct sales wdp also created marketing channels as well as digital competency for the company. Thereby, further growth is well enabled.
The project that was awarded with the rating “Excellent” in the category Strategy dealt with the creation of a digital strategy as well as a roadmap on how to implement this strategy for an energy supplier.